Use of cookies

What are cookies?

YourCoach BV uses “cookies”. These are small files that are stored on your computer when visiting web pages. They contain information, linked to a web browser and the specific website. Cookies consist of two components: the name and the content. They are stored in a specific folder on your hard disk and are provided with a unique ID and duration. When you return to a specific website, the cookie allows that page to recognize the visitor and build up the history. Some cookies delete themselves when you leave the website, others remain on your computer as long as you do not delete them yourself.

Cookies are not active, executive software and are therefore not harmful to your computer. They are also not always commercial products. Cookies are used to increase visitor convenience: by identifying visitors with a cookie, they do not have to enter the same data every time, for example login details or screen settings. In addition, cookies are used to map the surfing behavior of visitors. Which and how many pages are visited, via which route and how long does the visitor stay on the website? Based on these results, the website can be adjusted and the interests and needs of visitors to the site can be addressed. This can be done by, for example, displaying personalized information to visitors.

What types of cookies exist?

A distinction is often made between two large groups of cookies:

First party cookies: these are direct cookies. They are created by a website to make the web page function better. They control the technical part of a site, such as language selection or remembering the products from the shopping basket in a webshop. The visited website creates and places first party cookies.

Third party cookies: these indirect cookies are created by another (third) party than the visited website and placed on your computer. They keep track of the behaviour of a surfer. Examples include social media such as Facebook or Twitter, but also Google Analytics. This is the most commonly used system to measure website visits. The legislation of 2012 makes no distinction between first party cookies and third party cookies. The criterion there is consent. Cookies that are necessary for the proper functioning of the site do not require permission. This is the case for all other cookies.

Which cookies do we use?

Yourcoach uses First party cookies and third party cookies .

The website of yourcoach bvba mainly uses first party cookies. These cookies are there to help improve your user experience on the site. We do this by registering certain information about the user, such as the pages visited and the duration of the visits. To make full use of our websites, your computer, tablet or cell phone must accept cookies.

In addition, the website of yourcoach bvba also uses third party cookies: cookies from Google Analytics / Google Tag Manager. Google Analytics is a free service from Google that collects statistics from websites and displays them in detail. The administrator of the website gets a clear picture of, among other things, visitor flows, traffic sources and page views. Parts of a website or entire websites can thus be adjusted according to the behavior and interests of the visitors. It is also for this reason that the website of yourcoach bvba uses the statistics of Google Analytics.

An overview of cookies we use:

Analysis: Google Analytics, Google Tag Manager, Hotjar (heatmaps), Visual Website Optimizer (A/B testing)
Advertises: Facebook pixel (retargeting), Google Ads pixel (retargeting), Bing
Social media: FB social plugins (like, share, send), Google+, LinkedIn, Twitter, YouTube (social sharing)

How to manage cookies?

You do this by adjusting your browser settings. You can choose to block all cookies or to only accept cookies from certain websites.

Can the blocking affect your surfing comfort on the websites of YourCoach BV? Yes and no. Even if you wish to deactivate all or some specific cookies, you can surf to our websites. However, you can only surf to certain, personally tailored features of our websites by accepting cookies. Your browsing experience will generally be less smooth if you refuse all cookies. Certain (parts of) websites will then not function. In other words, it is not a good idea to block cookies completely.

Below you will find an overview of the possibilities browsers offer to manage cookies.

  • Google Chrome
    Open your browser. Click on the Chrome menu and then choose settings. Click on ‘Show advanced settings’ and then in the ‘Privacy’ section on the Settings button for content. In the ‘Cookies’ section you can change the cookie settings and delete cookies.

  • Internet Explorer
    Open your browser. Click on ‘Tools’ and then on ‘Internet Options’. Click on the ‘Privacy’ section and use the slider to select the desired level. You can also adjust this manually by clicking on ‘Advanced’. A distinction is made between permanent direct cookies (first party cookies), permanent indirect cookies (third party cookies) and temporary cookies (session cookies). You can delete cookies via the main screen of internet options.

  • Mozilla Firefox
    Open your browser. Select ‘Privacy’. Set Firefox to ‘Use custom settings for history’. To enable cookies, check ‘Accept cookies from websites’. To disable cookies, uncheck this box. Firefox also allows you to disable third-party cookies. In addition, you can also set how long cookies may be stored. By clicking on ‘Show cookies’ you can delete one or more cookies.

  • Safari
    Open your browser. In Safari cookie management is limited to a screen. In the ‘Preferences’ tab, click ‘Privacy’. You then have three options for accepting cookies. Via ‘Show Cookies’ you can also delete cookies.

  • Opera
    Open your browser. Click on the ‘Tools’ menu and then on ‘Preferences’. Use ‘Advanced and Cookies’ to set the cookie settings. You also have the option to have new cookies automatically deleted at the end of each internet session. You also have the possibility to decide on each cookie that is sent to your computer. You do this by clicking on ‘My questions’ before accepting cookies. Each time a site wants to save a cookie, a dialog box will appear.