Archive for February, 2010

The link between marketing and coaching

Wednesday, February 10th, 2010

We regularly get the feedback that our business model is rather diverse, and somewhat confusing. What exactly is it that we do? Is it websites, or coaching, or both? And how do we combine those within one company?

We’re actually a hybrid company. We love variable activities, going from technical to personal. With our diverse interests we have grown expertise in various fields that we use in all of our work. Sometimes they’re separate (not every coaching client goes home with a website :D), and sometimes we use everything we know in one project.

Like with Personal Branding, where we create a brand from someone’s unique traits and starting from their own values and vision. We start with coaching, where we elicit someone’s internal values and align them to create a compelling story. Then we use all of our technical and creative skills to give this a concrete form. That consists of a logo, house style, website (with SEO), copywriting etcetera. This process ensures success: our clients tell us exactly what they want, and we hear them. Just take a look at our references!

It’s our belief that companies will become increasingly hybrid like us in future. The holistic, human approach is more and more prevalent in corporate life. People working from home. Companies like Google that have people spend one fifth of their working time on projects that have nothing to do with their daily task. The shift in team buildings from learning specific skills to getting to the person below the professional, and developing him or her.

Our orientation is intuitive and based on our many interests. And because we’re passionate in all we do, success is guaranteed! We can help our clients on different levels, which means they can consult us for both personal and professional questions – and get them aligned.

What do you think about our business model and/or the way we present it? What can we improve? Let us know!

Forms of meditation

Wednesday, February 3rd, 2010

I’m not an expert in meditation, but I do know that there are different kinds. I notice that people that start meditating (like me) don’t have a clear view on the differences of every approach, which may lead to disappointment or objectives not being reached.

One way of meditating is concentration meditation (I’m inventing these names). This is where you keep your attention focused on one object. It strengthens your peace of mind and concentration skills, but won’t necessarily lead to any deeper insights. It’s like doing any other activity that absorbs all your attention, like extreme sports or fine arts.

concentration meditation

concentration meditation

Another way is passive attention meditation. This is the most well-known one, where you sit still and watch your breathing. You become aware of the thoughts that distract you and take your attention away. When you realise this, you accept the distraction and silently celebrate your return to attentive breathing and awareness. This is a very soothing form of meditation and leads to surprising insights. By overlooking the thoughts that spontaneously pop up in your head, often connections spring into existence between previously unconnected parts of your mind.

passive attention meditation

passive attention meditation

Then there’s active attention meditation, where you give a ‘flavour’ to your meditation. You set an intention, like feeling love for yourself and/or others; or setting an intention to let all thoughts and feelings concerning a certain subject come to the surface; radiating goodwill to the world; visualising a certain goal or situation; repeating affirmations; etcetera.

active attention meditation

active attention meditation

You can immediately see the difference between these forms of meditation. Their effect is also different, so it’s important to know where you’re hoping to go.

Did I forget something? Any interesting links about this subject? Let me know!